- Job Title Product Manager OTC - Pharmaceutical
The company is a key player in the South African OTC market and is market leader in a number of categories. We are a business, operating with a growth mindset, who believe in investing in brand building.
The successful candidate will become part of a successful, purpose driven business and will help drive the availability, visibility, knowledge and awareness of a quality OTC portfolio to the wider South African population. Empowering the consumer to make quality self care choices, is at the heart of our purpose.
-Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
-Prepares content of Integrated Brand Teams and Launch Teams
-Runs market research programs & market insights for responsible brand and monitors /anticipates market development
-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
-Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
-Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
-Identifies area market insights and opportunity via customer interactions
-Executes central marketing activities as well as regional initiated marketing activities
-Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
-Compliance with applicable policies, procedures and other regulations
Experience in launching a new indication Marketing in Healthcare / Pharma business Launching a new product Market and customer intelligence Innovative & Analytical Technologies Integrated Channel Management [‘selecting right channel for right tactic’] Channel metrics & CRM systems Learn, try and apply new digital solutions and media (e.g. DTC) Customer Experience Dynamic campaign management Tertiary level in Product or Marketing Management. Post graduate will be beneficial
Send your CV to Vicki at email@example.com
Successful applicants will be contacted within 2 weeks.