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Digital Marketing Manager – Pharmaceutical

Job Overview

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The Omnichannel Engagement Manager is responsible for execution of integrated digital marketing strategy, informed by the different brand strategies. The management of digital platforms, leading and executing of digital marketing initiatives in support of building strong brand positioning within specified portfolios; drive strategic and execution alignment.

In this regard, the position will play a key role to execute the Customer Engagement digital strategies and programs by providing country insights and priorities. Ensure adaptation, execution, adoption, benefits realization and governance that meet the needs of the South African market.

• This role offers the opportunity to shape the digital transformation at the company bringing together strategic thinking and operational execution.
• Act as a liaison between global/region and local marketing/commercial/medical in terms of digital platforms available (CEC, WIDEN, SCOUT [Marketing Cloud / RTE] / Portals, apps etc]
• Become subject matter expert & manager of platforms (i.e. Marketing Cloud) to train and guide teams in terms of expectation & functionality
• Lead on operational implementation (i.e. HCP portal management, RTE loading and testing on behalf of marketing etc. due to only 1 license available)
• Reporting & review of success (open rate, click-through rate etc.) of channels used
• Define the digital innovation and marketing ecosystem for the execution of personalized product, customer and patient focused digital programs.
• Transform customer insights into excellence and enrichment in digital interactions, in alignment with the regional and Global strategies.
• Strong networking and collaboration is needed with local, regional and global digital teams, to ensure learning, process, upskilling and company process and standards implemented.
• Develop non promotional support applications, deployed through social and smart phone media, to support patient awareness, information, and compliance as part of the omni-channel mix.
• Functionally lead and coordinate the Digital Business Partners team, vendors and 3rd party resources providing services to the area.
• Balances global and local expectations to define appropriate deployment of digital plans.
• Ensure proper integration of F2F and digital channels to provide efficiencies.
• Ensure deployment of digital channels with high quality standards and high level of customer engagement
• Enhance integrated and cross functional channel usage capabilities and understanding within different Teams.
• Have clear oversight on digital engagement via digital channels , KPIs and analytics
• Support and collaborate BI and SFE in terms of KPI definitions and performance tracking systems

Key Performance Indicators

• Successful implementation of digital commercial model within the region towards value creation benefits and targets
• Digital customer engagement driven and facilitated sales and profit performance, ROI
• Digital customer engagement lead measures such as touchpoints, consents growth and maintenance, content efficiency and effectiveness, customer engagement scores

Financial and Business Results:
• Product Revenue
• Brand performance: market share development, growth vs PY
• Execution rate of expenditure

Strategy/Market Focus:
• Delivery of quality and execution of digital marketing plan: timeliness, detail, insight, innovation
• Business understanding and analytics: competency, accuracy and insight-driven
• Ensure Governance of Digital projects including all relevant functions
• Customer engagement (reach, engagement, impact…) to brand digital marketing
• Effective external stakeholder management: health tech agencies, service agency, medical association

The company is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Education: A University degree in Science (pharmacy or medicine) or business & marketing

Languages: Fluent in English

Experience:
• Previous experience within Multichannel marketing team
• Solid understanding of digital landscape, processes and methodologies
• Deep understanding of digital marketing analytics and a test-learn-iterate mindset
• Demonstrated ability to quickly learn products and brand strategies and tie to patient digital journey
• Experience in management of expenses and ROI with agencies, vendors, and across initiatives
• Expertise in search engine marketing, social, online media and advertising, and website development and how to build an integrated multi-channel digital platform
• Ability to effectively collaborate cross-functionally and synthesize inputs across multiple projects and brand strategies

Competencies:
Strategic thinking
Business Acumen
Drive for results
Customer Focus
Presentation
Priority Setting
Planning
Leadership
Self-Knowledge
Dealing with ambiguity
Timely decision managing
Innovation Management
Presentation skills
Creativity

 

Send your updated CV  to Vicki  at vicki@medicalcareers.co.za

Subject : Digital Digital Marketing Manager – Pharmaceutical Manager

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