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OTC Product MAnager – Pharmaceutical

Job Overview

More Information

An multinational pharmaceutical company is looking an energetic and mature-thinking OTC Product Manager to manage one of their market leaders.

The person needs to be  comfortable managing a large brand and budget. For this they need someone with a strong commercial marketing background in the OTC/FMCG space  as well as min 5 years expereince to manage the brand, life cycle etc. 

MAJOR ACCOUNTABILITIES

-Develops brand strategy, promotional campaigns and tactical plans within marketing budgets
-Prepares content of Integrated Brand Teams and Launch Teams
-Runs market research programs & market insights for responsible brand and monitors /anticipates market development
-Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
-Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
-Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
-Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
-Identifies area market insights and opportunity via customer interactions
-Executes central marketing activities as well as regional initiated marketing activities
-Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
-Compliance with applicable policies, procedures and other regulations

Minimum requirements

  1. Tertiary level in Product or Marketing Management.
    Post graduate will be beneficial.

2. Experience in brand management and experience in launching a new indication in the healthcare / pharma business will be beneficial.

Send your updated CV  to Vicki  at vicki@medicalcareers.co.za

Subject : OTC PM

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