Product Manager – Capital Equipment – Cape Town

Job Overview

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A medical equipment product manager/specialist is a professional, usually with a strong technical background, who generally works for a medical equipment manufacturer or distributor. This person usually works directly with buyers or key opinion leaders wanting to purchase medical equipment for medical facilities. An experienced medical equipment specialist should fulfil the following duties:

  • Act as major point of contact for specific customer accounts
  • Work with customers to evaluate needs and devise solutions
  • Maintain working knowledge of products and product categories
  • Understand equipment end-of-life and how and when used equipment is acceptable in medical settings.
  • Exhibit understanding of medical facility design
  • Be acquainted with regulatory requirements for medical equipment purchases
  • Stay abreast of industry trends and new product launches
  • Establish and maintain working relationship up and down the supply chain with other medical equipment entities.
  • Identify and meet the needs of customer account key decision makers
  • Set up and conduct product demonstrations for customers
  • Consult on delivery, setup, and testing of equipment purchased.
  • Follow up on all sales after delivery to ensure customer satisfaction

Most medical equipment product managers/specialists have previously worked in healthcare related fields. Unlike other industries, having an in-depth knowledge of facility needs and equipment is critical for medical equipment sales.

Sales Related Activities

  • Develop and maintain excellent relationships with Key Opinion Leaders and Key Customers.
  • Coach and develop the professional sales representatives.
  • Facilitate with implementation of divisional sales and marketing strategies.
  • Analysis of regional sales, competitor and market share data, then develop strategies and action plans to maximise sales potential.
  • Management of resources, e.g. budget, stock, time, systems, sales tools.
  • Assist with achieving sales objectives
  • Assist with the increase in market share-by product
  • Achieve good reporting practices
  • Maintain level of expertise
  • Achieve successful time management
  • Participate in training / development of sales representatives
  • Manage stock accurately


Product Range

  • All functions are performed within the context of the Medical Capital Equipment.

–    Also, where necessary, provide urgent assistance to customers placing orders for the company, or assist with queries as required.

  • Responsible for the equipment price lists and reviewing the relevant margins where necessary and required.
  • Monitoring industry projects to ensure that the company is approached for quotations where applicable.
  • Responsible for determining discount structure for customers, both trade and end users.
  • Collate information on our opposition and opposition products.
  • Personally, prepare written quotations where necessary.
  • Make urgent deliveries and collections as necessitated and only where possible.
  • Promote the company and its products to the whole industry, private and public.
  • Manage Key Account, relationships, communication and activities.


Administrative Tasks

    • Liaise with Sales and Marketing Managers.
    • Assist Production Manager with prioritizing work in progress.
    • Determine pricing (in conjunction with superiors where necessary).
    • Prepare and distribute sales reports and statistics for sales representatives.
    • Meet with sales representatives, as and when required, to ensure we maintain the highest level of service to our customers.
    • Prepare annual sales budgets for approval as required.


Technical Scope

  • Engage in product development with the Technical Manager as and where required, or necessary.





Essential Desirable
Qualifications / Experience
Post-Matric Diploma, Degree e.g. Technical/Marketing/Nursing  
5 years working experience  
General Admin experience  
Marketing/Sales environment  
Management experience  
Computer literate  
Effective communication skills  
Good communicator (both verbal and in writing)  
Medical Industry key contacts, relationships and knowledge  
Pleasant telephone manner  
Personal Characteristics / Abilities
Ability to work as part of a team  
Ability to work under pressure  
High stress tolerance  
Neat and meticulous  
Outgoing personality  
Own transport  



  • Report to Group Sales and Marketing Manager.
  • Based in Cape Town Office
  • Working Hours (Flexibility may be required)
  • Hours: 08H00 – 16H30 Monday to Friday with a 30-minute lunch break


NEGOTIABLE-Market Related


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